Darwin are a startup business selling technology solutions. Streamlining the tech buying process, they find the best-fit platforms for their clients, removing the time, cost and risk of finding them yourself.   

Wanting to stand out from their competition, our brand blends technology and nature, evolving the audiences perceptions of what a tech brand should be.

Animated graphic 'particles' form the logo motif, representing the change and growth that businesses who use Darwin will see. Our imagery, led by the notion of 'the journey to freedom', acts as a symbolic metaphor of the journey Darwin and their clients embark on, ultimately leading to business success.